What’s it like to work in Central Region?
Texas
Indiana
Oklahoma
Wisconsin
Ohio
Minnesota
Tennessee
Arkansas
Louisiana
North Dakota
Bridging communities to homeownership, one loan at a time.
What’s it like to work in Central Region?
Texas
Indiana
Oklahoma
Wisconsin
Ohio
Minnesota
Tennessee
Arkansas
Louisiana
North Dakota
Bridging communities to homeownership, one loan at a time.
Why Guild?
A loan for everyone
Guild offers a wide range of residential mortgage products for every customer situation.
Core products:
- FNMA, FHLMC, FHA, VA and USDA
- Reverse mortgages
- Jumbo Loans
- Renovation Loans
- Temporary Buydowns
- 600+ Down Payment Assistance Programs
Unique financing found at Guild:
- Energy efficient programs
- 1% Down Payment Advantage
- 3-2-1 Home Plus powered by The Home Depot
- Bank Statement Program
- ITIN Program
- Bridge loans*
- BuyNow Advantage
- Complete Rate
- GreenSmart Advantage powered by The Home Depot
- Section 184 Indian Home Loan Guarantee Program**
- StrongStart Program
- *Not available in TX. Second liens not available in ME.
- **This program is eligible in the following states: AK, AL, AR, AZ, CA, CO, FL, IA, ID, IL, IN, KS, LA, MA, ME, MI, MO, MN, MS, MT, NC, ND, NE, NM, NV, OK, OR, RI, SC, SD, TX, UT, WA, WI and WY. County restrictions may apply.
Marketing tools to get the word out
Guild 360 Salesforce-based CRM
- Automated drip email marketing
- A library of over 700 print marketing materials
- Email marketing templates and video marketing integrations
Loan officer websites
- Personalized website featuring your team, expertise, videos and social media links
- Google business listings and online review management
Social media
- Best practices training and education
- Social post library you can automate, personalize or schedule
Technology: Bridging connections through innovation
The Guild360 Salesforce-based CRM and marketing platform is fully integrated with our LO's so sales teams manage their entire business through one platform, even on mobile.
Customer retention tools
Statement inserts
Credit triggers
Listing triggers
In the money leads
Cherry Pie
Homebot
CRM ›
CRM:
Salesforce-based and customized for Guild
BombBomb ›
BombBomb:
Video email marketing
Homebot ›
Homebot:
Home equity monitoring
Experience.com ›
Experience.com:
Review management platform
MMI ›
MMI:
Mortgage Market Intelligence
Servicing = customer retention
No other lender has our stability, long-term vision and commitment to do right by our people. Guild continues to be an industry leader in technological innovation, product delivery, business development and an ever-growing servicing portfolio that builds clients for life.
How do we do it? We monitor our portfolio and let loan officers know when their past clients may be considering a new purchase or refinance. This strategy allowed us to retain 55% of our customers in 2021, compared to 27%** which is the industry average.
55%
Guild Mortgage retention rate
vs.
27%
Industry average retention rate
**According to the Stratmoor Group November 2021 report.
Coaching: Elevate your game
We set our loan officers up for success by investing in company-specific coaching and continuing education on all levels. Collaborate and build relationships with Guild’s most successful sales teams to sharpen your skills, knowledge and understanding in the Guild community to elevate your business, your relationships and your life to your highest level.
Elevate Coaching can help loan officers increase their purchase business by over 28% in just one semester while teaching the techniques that allow us to retain more customers than others in the industry.
We have the coaching and support system to take your business to the next level.
Coaching and career development***
| Accelerate | 6-week training for those new to the industry |
| Business Builder | 6-month self-guided program to master Guild's sales technology and best practices |
| Elevate | Internal coaching provided by Guild top producers proven to raise production by 28%**** |
| Level Up | Coaching, lead generation and communication technology package that gives new recruits a powerful boost |
| LIFT | Manager coaching and peer support designed to build strong sales teams |
***Some career development programs have a cost associated
****Based on internal Guild metrics of employees enrolled in Elevate coaching during 2021 vs those not enrolled during that time.
Giving back to the communities we serve
We believe in strengthening the communities in which we live and work by not only providing a path to homeownership but helping those beyond our business model. We run an annual region-wide food drive, have donated to Comfort Cases that provides backpacks full of essential supplies for kids in foster care, and jump in to support those affected by wildfires on a local level when those have swept through areas devastating homes.
- Birthday Project | Plano, TX
- Habitat for Humanity | Austin, TX
- Austin Human Society | Austin, TX
- Boots for Troops | Tomball, TX
- Houston Food Bank | Tomball, TX
- Abandoned Animal Rescue Donation | Tomball, TX
- Toys for Tots | Tomball, TX
- Texas Rare And Undiagnosed | Cc4c.org | Bee Cave (Charity of the year 2021) | Austin, TX
- Elgin Blessing Box | Elgin, OK
- Steps Under the Stars and Stripes | Lawton, OK
- Madison Reading Project | Madison, WI
- Toys for Tacos | Madison, WI
- Downward for Dogs fundraiser benefiting Dane County Humane Society | Madison, WI
- Second Harvest Food Bank | Madison, WI
- Outdoor volunteer | Madison, WI
See what our employees are saying
Get to know us
Kimberly Rea
Business Development Manager
Cathy Recto
Business Development Manager
Donna Paler
Business Development Manager
We're here to answer any questions you might have
