12/05/2023
Guild Mortgage Names Adam O’Daniel SVP and CMO
New Leadership Position to Bolster Company-Wide Branding and Growth Objectives
San Diego – Dec. 05, 2023 — Guild Mortgage (NYSE: GHLD), growth-oriented mortgage lending company originating and servicing residential loans since 1960, appointed mortgage industry veteran Adam O’Daniel as senior vice president and chief marketing officer. In this newly created role, O’Daniel will spearhead the company’s marketing and communications initiatives to expand Guild’s brand presence nationally, support the company’s growth, and foster a culture of creativity and collaboration.
With a background in marketing and media, O’Daniel brings 15 years of experience in the mortgage and financial services industries to Guild, having served in leadership roles for Open Mortgage and Movement Mortgage. Before joining the mortgage industry on the corporate side, O’Daniel contributed to the industry as a journalist, working as a financial editor and business reporter for more than a decade.
“Adam brings relevant experience and fresh creative energy to his role driving Guild’s marketing and branding at a time when Guild is growing and is ready to connect with our clients in new and innovative ways,” said Terry Schmidt, CEO of Guild Mortgage. “He has a successful track record of building high-performing marketing teams in the mortgage industry by focusing on brand storytelling, borrower education, social media and innovation, and we look forward to his leadership as we expand Guild’s presence nationally.”
O’Daniel joins Guild from Open Mortgage where he was the senior vice president of marketing and was responsible for branding, marketing, and communications for the residential mortgage lender. Previously, he served in marketing and communications leadership at Movement Mortgage, contributing to its growth from $8 billion in annual originations to more than $30 billion. In 2022, he received the Rising Star recognition from HousingWire Magazine as a top mortgage leader under age 40. Adam’s team won a gold Telly Award for “Grab The Key,” a cause marketing campaign designed to bring awareness to the history of racial inequities within the mortgage industry.
“Now is the time to invest and grow into the next era of mortgage banking, and Guild is well-positioned for this moment with an excellent reputation for its people, products, culture and service,” said O’Daniel. “Leading this team of marketers and creative professionals is an incredible honor. We’re going to expand Guild’s brand presence nationally, deliver best-in-class marketing tools, technology and support for our sales teams, and infuse a culture of creativity and collaboration across the brand.”
Headquartered in San Diego, Guild Mortgage is a leading national lender with an established history of developing innovative pilot programs and specialized products in partnership with government organizations to help deliver the promise of home in every neighborhood and community. Its loan professionals can serve the needs of any homebuyer, from helping first-time buyers achieve homeownership, often through government loan programs, to those looking for jumbo loans. Guild also helps active duty and retired military personnel who qualify for VA loans with 100% financing and flexible qualifying standards. The company is consistently recognized for its community impact, commitment to customer service, strength in regulatory compliance, and workplace culture.
For more information about Guild Mortgage, please visit www.GuildMortgage.com.